Gera Developments’ first TVC campaign aims to capture the essence of the brand’s philosophy with an unconventional method of telling their ‘OUTDO’...

The article is authored by Ayushi Chugh from MICA Ahmedabad and is the first prize winner of article writing contest conducted by Marketing Bloggers   “If...

Back to my college days when I was reading C.K.Prahlad’s Fortune at the bottom of the pyramid, sitting in a MBA class, one thing that I learnt is that...

Disclaimer: I am not associated with any political party nor I am against any. The points discussed here are purely my opinion and it may differ from one...

There are very less commercials that delivers its message effectively to the viewers and few brands have always been consistent in doing so. Here is a...