“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook   Social media marketing refers...

In the wildest of Dream, the founding father of Marketing would not have imagined such an innovative, creative, out of the box application of Marketing...

India is truly a land of diverse cultures. And a perfect mirroring of this fact would be the number of feature films released in India every year. For...

 Last year when McVities, a global biscuit manufacturer, desired to enter the Indian markets, for  a quite simple reasons they chose Facebook as the...

 The article is an anecdote of The Harlem Globetrotters of the USA. It was founded in 1926 by Abe Saperstein, one of the greatest sports‟ promoters...

The rejuvenating revamp of the Tuborg brand and its spunky Surrogate Marketing campaign through TV ads and social media has quickly established a strong...

Have you ever thought how it would be if AMUL launches a 220cc bike? Amul 220 – The Macho! What if Rolex introduces biscuits competing Britannia? Rolex...

Back to my college days when I was reading C.K.Prahlad’s Fortune at the bottom of the pyramid, sitting in a MBA class, one thing that I learnt is that...

They are the BlackBerry Boys…The Funny Advertisement: Extended Music Video (Exclusive cut) The Blackberry Boys are back and they aren’t happy....