ABSTRACT: Shock advertising, the brain child of the Italian clothing company Benetton, whose advertisements carried explicit social and political messages....

Marketing, as we all know, means communicating your values to your target group. Social Media marketing is exactly the same albeit at much cheaper cost...

 Last year when McVities, a global biscuit manufacturer, desired to enter the Indian markets, for  a quite simple reasons they chose Facebook as the...

So, the top 100 most trusted brands 2012 research by team Brand Equity is over and yes the results are out. The Brand Equity Most Trusted Brands survey...

The only brand that was dominating the entire market until Nike and adidas burst out in the Indian market was BATA.  It had a good market share and people...

Advertisements are all around us. And about everything.  Right from Fast moving consumer goods to gadgets and devices. As it is said, main job that advertisements...

IPL, a phenomenon in Indian Cricket: The success of IPL is unprecedented in the annals of Indian cricket and it gave jitters to organizations known for...

The rejuvenating revamp of the Tuborg brand and its spunky Surrogate Marketing campaign through TV ads and social media has quickly established a strong...

“Excuse me, May I use your laptop for some time. Actually I need to check my mail?” Said a beautiful girl sitting next to me. “Yeah! Sure, Pls go...

Back to my college days when I was reading C.K.Prahlad’s Fortune at the bottom of the pyramid, sitting in a MBA class, one thing that I learnt is that...