Hey there! Are you the Rajinikanth of Marketing? Are you the master of one liners? Are you that crazy guy who can live without air but not without tweeting? If...

The science behind social media marketing is the most misunderstood by a few businesses as it being considered as another sales tool for brands to gain...

What do Facebook, Twitter, YouTube, blogs and LinkedIn have in common apart from providing a platform to interact with individuals, building relationships...

It was my special Sunday morning. Special because I had planned it all for myself- television, shopping, movies and friends. I had promised myself that...

Marketing is an age old concept but its definition and means keeps changing as our thoughts changes. After centuries that one mode that still scores till...

India is truly a land of diverse cultures. And a perfect mirroring of this fact would be the number of feature films released in India every year. For...

Marketing through social networks Although marketers have been talking about the need for a different sort of relationship with customers and the need...

What is FOMO? According to an agency by name JWTIntelligence described FOMO as “the anxious and sometimes ardent feeling that we are missing out what...

The article is authored by Priyang Agarwal from T.A. Pai Management Institute, Manipal and is the Third prize winner of article writing contest conducted...