Introduction As the economy is not showing a promising future but there is one industry in India where never recession comes. Be it Lok Sabha elections...

Imagine that you go to a restaurant, and after having a wonderful meal, and the bill arrives. If you had the option of paying the bill either by cash or...

Facebook(FB) was launched in 2004 as a social networking site where individual users could interact with other users, share status updates and post pictures...

The science behind social media marketing is the most misunderstood by a few businesses as it being considered as another sales tool for brands to gain...

The article is authored by Hameedudin from Alliance School of Business and is the first prize winner of  December article writing contest conducted by...

Social Media Marketing is a recent marketing platform. Social Media Marketing is used for various purposes like customer service, product or service feedback,...

What do Facebook, Twitter, YouTube, blogs and LinkedIn have in common apart from providing a platform to interact with individuals, building relationships...

Technology has totally transformed the way we influence others and the way we are influenced. Marketing has also been revolutionized with technology that...

It was my special Sunday morning. Special because I had planned it all for myself- television, shopping, movies and friends. I had promised myself that...

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook   Social media marketing refers...