How can brands attract consumers? How to make consumers get the best experience? How to improve consumer satisfaction? Marketers use this marketing mix...

Back to my college days when I was reading C.K.Prahlad’s Fortune at the bottom of the pyramid, sitting in a MBA class, one thing that I learnt is that...

Here are the few points that differentiate marketing from sales. For any organization “Sales” department is the profit center and “Marketing”...

At 7.00 a.m., mere moments post workout in the gym, a street-dog offers to show me around. I parked my butts on my bike seat and started driving it. I...