Technology has totally transformed the way we influence others and the way we are influenced. Marketing has also been revolutionized with technology that...

 Last year when McVities, a global biscuit manufacturer, desired to enter the Indian markets, for  a quite simple reasons they chose Facebook as the...

How can brands attract consumers? How to make consumers get the best experience? How to improve consumer satisfaction? Marketers use this marketing mix...

“Marriages are made in heaven” I have been hearing this phrase for a while but I have no idea how true is that. These days I have been receiving couple...

 Sunsilk, Melange by lifestyle, Mini Cooper, Myntra.com, South African tourism, Amrapali. And this is not an exhaustive list. You must be wondering why...