Introduction As the economy is not showing a promising future but there is one industry in India where never recession comes. Be it Lok Sabha elections...

The science behind social media marketing is the most misunderstood by a few businesses as it being considered as another sales tool for brands to gain...

Experiential marketing is about delivering a live brand experience to the consumers, that gives them the opportunity to interact with the brand. Brands...

Tata Nano: The Story The idea behind the Tata Nano itself was revolutionary. While the execution hit some roadblocks, the product was an engineering marvel...

The mystique of Thums Up has been around since the 70s. Up to the mid 70s Coca-Cola was dominant, and for all practical purposes, the only Cola brand in...

Introduction: Low-involvement products per se entail the least degree of customer engagement. Prior to making purchase the customer has one or more following...

In the wildest of Dream, the founding father of Marketing would not have imagined such an innovative, creative, out of the box application of Marketing...

ABSTRACT: Shock advertising, the brain child of the Italian clothing company Benetton, whose advertisements carried explicit social and political messages....

“Forget China, India and the Internet: Economic growth is driven by women”                                                                                    ...

Marketing through social networks Although marketers have been talking about the need for a different sort of relationship with customers and the need...