The article is authored by Ayushi Chugh from MICA Ahmedabad and is the first prize winner of article writing contest conducted by Marketing Bloggers   “If...

Introduction As the economy is not showing a promising future but there is one industry in India where never recession comes. Be it Lok Sabha elections...

Imagine that you go to a restaurant, and after having a wonderful meal, and the bill arrives. If you had the option of paying the bill either by cash or...

Introduction: Low-involvement products per se entail the least degree of customer engagement. Prior to making purchase the customer has one or more following...

Marketing is an age old concept but its definition and means keeps changing as our thoughts changes. After centuries that one mode that still scores till...

India is truly a land of diverse cultures. And a perfect mirroring of this fact would be the number of feature films released in India every year. For...

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. It provides a low cost way for...

RINGING A BELL WITH ETHICS: Ethics-does this word sound familiar? No, no, not trying to be sarcastic here! This question may well be a bitter reality with...

What is FOMO? According to an agency by name JWTIntelligence described FOMO as “the anxious and sometimes ardent feeling that we are missing out what...

 Rural India has arrived On August 10, 2012, the Business Standard said it all with an article bearing the headline, ‘Nokia digs gold at the bottom...