Introduction As the economy is not showing a promising future but there is one industry in India where never recession comes. Be it Lok Sabha elections...

How can brands attract consumers? How to make consumers get the best experience? How to improve consumer satisfaction? Marketers use this marketing mix...

The last year’s Beetle ad showed a beetle racing through the jungle amidst a zillion other insects. The Beetle finally stops with a voiceover saying...

Remember the Titans- Sun Tzu, The Huns, and the great Chhatrapati Shivaji? They had something in common. They had fought against the mighty empires that...