“Beauty lies in the eyes of beholder”. We are not sure how much does it holds good for WOMAN. Well! Dove’s latest “Campaign for...

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements...

 After spending almost two years in red, Amaze was like a knight in shining armor for Honda. Over 30,000 bookings and a sale of 6023 units two months...

Tata Nano: The Story The idea behind the Tata Nano itself was revolutionary. While the execution hit some roadblocks, the product was an engineering marvel...

The mystique of Thums Up has been around since the 70s. Up to the mid 70s Coca-Cola was dominant, and for all practical purposes, the only Cola brand in...

Consumers’ choice differs from person to person. Based upon their choices decisions are made. A brand becomes popular only when consumers create likeliness...

Marketing, as we all know, means communicating your values to your target group. Social Media marketing is exactly the same albeit at much cheaper cost...

“Forget China, India and the Internet: Economic growth is driven by women”                                                                                    ...

Marketing through social networks Although marketers have been talking about the need for a different sort of relationship with customers and the need...

 Last year when McVities, a global biscuit manufacturer, desired to enter the Indian markets, for  a quite simple reasons they chose Facebook as the...