The article is authored by Vaibhav Singh from SIBM Pune and is the second prize winner of article writing contest conducted by Marketing Bloggers Did...

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements...

Tata Nano: The Story The idea behind the Tata Nano itself was revolutionary. While the execution hit some roadblocks, the product was an engineering marvel...

Consumers’ choice differs from person to person. Based upon their choices decisions are made. A brand becomes popular only when consumers create likeliness...

Introduction: Low-involvement products per se entail the least degree of customer engagement. Prior to making purchase the customer has one or more following...

 The article is an anecdote of The Harlem Globetrotters of the USA. It was founded in 1926 by Abe Saperstein, one of the greatest sports‟ promoters...

How can brands attract consumers? How to make consumers get the best experience? How to improve consumer satisfaction? Marketers use this marketing mix...

So, the top 100 most trusted brands 2012 research by team Brand Equity is over and yes the results are out. The Brand Equity Most Trusted Brands survey...

Sometimes there is nothing worst in this world than watching a TVC. And then there are few ads which we love to watch repeatedly and we do remember the...

As mentioned by David A. Aaker in Strategic Brand Management “Everyone understands that even in bad times a factory must be maintained, in part because...