The article is authored by Ayushi Chugh from MICA Ahmedabad and is the first prize winner of article writing contest conducted by Marketing Bloggers   “If...

It was my special Sunday morning. Special because I had planned it all for myself- television, shopping, movies and friends. I had promised myself that...

Introduction: Low-involvement products per se entail the least degree of customer engagement. Prior to making purchase the customer has one or more following...

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. It provides a low cost way for...

 The article is an anecdote of The Harlem Globetrotters of the USA. It was founded in 1926 by Abe Saperstein, one of the greatest sports‟ promoters...

Had never thought that by simply choosing the ‘right colour’ one can actually flip the entire game but anything and everything is possible in the surprisal...

Direct marketing, indirect marketing, aggressive marketing, viral marketing, social marketing, kiosk marketing, catalogue marketing, online marketing,...

 Wikipedia defines Ambush marketing as a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular...