The article is authored by Ayushi Chugh from MICA Ahmedabad and is the first prize winner of article writing contest conducted by Marketing Bloggers   “If...

“Beauty lies in the eyes of beholder”. We are not sure how much does it holds good for WOMAN. Well! Dove’s latest “Campaign for...

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements...

 After spending almost two years in red, Amaze was like a knight in shining armor for Honda. Over 30,000 bookings and a sale of 6023 units two months...

It was my special Sunday morning. Special because I had planned it all for myself- television, shopping, movies and friends. I had promised myself that...

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook   Social media marketing refers...

ABSTRACT: Shock advertising, the brain child of the Italian clothing company Benetton, whose advertisements carried explicit social and political messages....

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. It provides a low cost way for...

So, the top 100 most trusted brands 2012 research by team Brand Equity is over and yes the results are out. The Brand Equity Most Trusted Brands survey...

Sometimes there is nothing worst in this world than watching a TVC. And then there are few ads which we love to watch repeatedly and we do remember the...