Today, no matter what business you are into, the competition is definitely cut throat and it is quite tough to survive. As they say it is the survival...

The article is authored by Ayushi Chugh from MICA Ahmedabad and is the first prize winner of article writing contest conducted by Marketing Bloggers   “If...

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements...

The mystique of Thums Up has been around since the 70s. Up to the mid 70s Coca-Cola was dominant, and for all practical purposes, the only Cola brand in...

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook   Social media marketing refers...

In the wildest of Dream, the founding father of Marketing would not have imagined such an innovative, creative, out of the box application of Marketing...

ABSTRACT: Shock advertising, the brain child of the Italian clothing company Benetton, whose advertisements carried explicit social and political messages....

RINGING A BELL WITH ETHICS: Ethics-does this word sound familiar? No, no, not trying to be sarcastic here! This question may well be a bitter reality with...

Marketing, as we all know, means communicating your values to your target group. Social Media marketing is exactly the same albeit at much cheaper cost...

“Forget China, India and the Internet: Economic growth is driven by women”                                                                                    ...