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Here are the few points that differentiate marketing from sales. For any organization “Sales” department is the profit center and “Marketing” department is the cost center. Sales is the front end of the business whereas marketing is the backend of it. Marketing starts even before the business starts...

 Wikipedia defines Ambush marketing as a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular...

The absolute threshold level at which a person is able to perceive a stimuli is known as “limen”. Any stimulus below this level is known as “subliminal”....