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Stages In New Product Development: 1)      Idea generation 2)      Idea screening 3)      Concept testing 4)      Business analysis 5)      Product development 6)      Market testing 7)      Commercialization 8)      Post introduction evaluation ...

Following are the different channels of distribution. 1)      Producers 2)      Wholesalers 3)      Retailers 4)      Agents 5)     ...

6M’s Of Advertisement 1)      Merchandise – Product 2)      Mission – Objectives 3)      Money – Budget 4)      Message...

Methods To Name A Brand:   1)      Denotation 2)      Connotation 3)      Evocation 4)      Association 5)      Extension 6)     ...

Family Decision Making: There are 8 roles in family decision making. They are as follows 1)      Influencers 2)      Gatekeepers 3)     ...

8 Roles In Selling:     1)      The Student – Learning 2)      The doctor – Diagnose discontent & hitches 3)      The architect...

Stages in developing Marketing Communication For Consumers 8 stages in developing marketing communication 1)      Identifying the target audience 2)     ...

The concept of sensory marketing can be understood as the method use by marketers to impact the senses of the people ( taste, smell, visual, touch etc.)....

The 5 main differences between the advertisement and publicity. Here it is! 1)      Advertisement comes with a price attached to it where Publicity...

15 Different Types Of Retailers 1)      Peddlers 2)      Hawkers 3)      Street traders 4)      Second hand traders 5)      Specialty...