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Today, no matter what business you are into, the competition is definitely cut throat and it is quite tough to survive. As they say it is the survival of the fittest. Marketing a business that you do has always remained challenging and when it comes to advertise your business many agencies end up with boring...

Gera Developments’ first TVC campaign aims to capture the essence of the brand’s philosophy with an unconventional method of telling their ‘OUTDO’...

Payday is a day that every working class person waits for, to meet his expenses. But what if when you are in emergency and you need to meet your expenses...

Had I got this book in the year I embarked upon my MBA journey as a fresher, today things would have been different in my life. Sadly, Sameer was bit late...