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India is truly a land of diverse cultures. And a perfect mirroring of this fact would be the number of feature films released in India every year. For the Past 3 years, the Indian film industry has released more than 1000 films on an average. This surpasses the average number of Hollywood films released per...

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. It provides a low cost way for...

Marketing, as we all know, means communicating your values to your target group. Social Media marketing is exactly the same albeit at much cheaper cost...

Marketing through social networks Although marketers have been talking about the need for a different sort of relationship with customers and the need...

 Last year when McVities, a global biscuit manufacturer, desired to enter the Indian markets, for  a quite simple reasons they chose Facebook as the...

The Article is authored by Saiprasad Sale  from Jamnalal Bajaj Institute of Management Studies, Mumbai and is the Second prize winner of December article...

The article is authored by Priyang Agarwal from T.A. Pai Management Institute, Manipal and is the Third prize winner of article writing contest conducted...