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Introduction 74% of Indian population comprises of rural denizens, which shows potentials high customer base. 1% increase in rural economy will push up the buying power by Rs. 1000 cr. There is gradual shift in buying pattern in rural economy. People are shifting from need based purchase to aspirational products....

Introduction 74% of Indian population comprises of rural denizens, which shows potentials high customer base. 1% increase in rural economy will push up...