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Facebook(FB) was launched in 2004 as a social networking site where individual users could interact with other users, share status updates and post pictures of themselves and friends. Today it offers services which are beyond the scope of mere social networking. Users can chat with each other for free, join...

The science behind social media marketing is the most misunderstood by a few businesses as it being considered as another sales tool for brands to gain...

Experiential marketing is about delivering a live brand experience to the consumers, that gives them the opportunity to interact with the brand. Brands...

Mystery shopping as a tool of market research is not something new to the Marketing community. Mystery shopping is a technique in which a company appoints...

The article is authored by Hameedudin from Alliance School of Business and is the first prize winner of  December article writing contest conducted by...

The article is authored by Seerat Jangda from IIM Lucknow and is the second prize winner of  December article writing contest conducted by Marketing Bloggers Festival,...

The article is authored by Shravya Gunipudi and is the second prize winner of  December article writing contest conducted by Marketing Bloggers In the...

The internet age which started in early 90s has almost completed its silver jubilee celebrations since its inception. Generations of people of both kind...

The world today is waking up with a jolt to the potency of social media marketing! No longer can a business stay clear of this phenomenon and still expect...

Abstract This article focuses primarily on internet marketing and its impact on marketing in India. Also it emphasizes the importance of social media marketing...