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The internet age which started in early 90s has almost completed its silver jubilee celebrations since its inception. Generations of people of both kind – ones who had lived their life without it and ones whose life was entirely shaped with the wonderful offerings of the Online Age, have lived together...

Abstract This article focuses primarily on internet marketing and its impact on marketing in India. Also it emphasizes the importance of social media marketing...

The article is authored by Dave Aditya from NMIMS, Hyderabad and is the second prize winner of  June article writing contest conducted by Marketing Bloggers.   e-RETAILING...

You don’t own a brand, you own consumers. It takes a big idea to attract consumers buy your product. Until unless you don’t get into their eyes, you...