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Before answering the question “Big Data: Big Threat to Market Research?” we really need to look at the definition of both Market Research and Big Data. This would help us understand the realm and objective of both. Market Research (MR) is the systematic and objective identification, collection, analysis,...

Soniya, the marketing manager of a leading multinational FMCG, organization was feeling the heat of business transformation. The corporate clients were...

Those were the days of yore, when Micro-Finance Institutions were perceived as charitable organizations. Today, most of the countries have spread the wings...

Market research has been proven as an inevitable step towards growth and success in any form of business activity. It arms you with the relevant information...

The Article is authored by Divyanshu Kumar Singh  from IIM, Lucknow and is the Third prize winner of December article writing contest conducted by Marketing...