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Today, no matter what business you are into, the competition is definitely cut throat and it is quite tough to survive. As they say it is the survival of the fittest. Marketing a business that you do has always remained challenging and when it comes to advertise your business many agencies end up with boring...

Gera Developments’ first TVC campaign aims to capture the essence of the brand’s philosophy with an unconventional method of telling their ‘OUTDO’...

The article is authored by Ms.Nidhi Iyer from Great Lakes Institute of Management, Chennai and is the special mention entry of article writing contest...

The article is authored by Vaibhav Singh from SIBM Pune and is the second prize winner of article writing contest conducted by Marketing Bloggers Did...

The article is authored by Ayushi Chugh from MICA Ahmedabad and is the first prize winner of article writing contest conducted by Marketing Bloggers   “If...

Ravi is a Territory Manager for a leading bike manufacturing firm, in-charge of Post Sales & Service aspects of Haryana region. Freshly out of a premier...

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements...

Introduction As the economy is not showing a promising future but there is one industry in India where never recession comes. Be it Lok Sabha elections...

Imagine that you go to a restaurant, and after having a wonderful meal, and the bill arrives. If you had the option of paying the bill either by cash or...

Facebook(FB) was launched in 2004 as a social networking site where individual users could interact with other users, share status updates and post pictures...