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Exactly 35 years ago, the Chauhan brothers of the Parle Group launched a new cola drink, Thums Up. The purpose was to fill the void created due to the departure of Coca Cola from India. The newly formed Janta party government was driving out foreign companies and Thums Up grabbed the opportunity with both...

 Sunsilk, Melange by lifestyle, Mini Cooper, Myntra.com, South African tourism, Amrapali. And this is not an exhaustive list. You must be wondering why...

Have you ever thought how it would be if AMUL launches a 220cc bike? Amul 220 – The Macho! What if Rolex introduces biscuits competing Britannia? Rolex...

There is nothing worse in this world than visiting a shopping mall on weekends and that too in a metropolitan city like Chennai. First of all traffic on...

A short, thin pithy book – 22 immutable laws of branding caught my attention from the any other stupid things that I was involved into and couldn’t...