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“Beauty lies in the eyes of beholder”. We are not sure how much does it holds good for WOMAN. Well! Dove’s latest “Campaign for Real Beauty” is out and this time the brand asks women to choose between walking through a door that says “Beautiful,” or one that says...

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements...

Tata Nano: The Story The idea behind the Tata Nano itself was revolutionary. While the execution hit some roadblocks, the product was an engineering marvel...

Consumers’ choice differs from person to person. Based upon their choices decisions are made. A brand becomes popular only when consumers create likeliness...

 The article is an anecdote of The Harlem Globetrotters of the USA. It was founded in 1926 by Abe Saperstein, one of the greatest sports‟ promoters...

A logo is a graphic mark or a symbol used by organizations to aid and promotes instant public recognition. It identifies and symbolizes the organization...

How can brands attract consumers? How to make consumers get the best experience? How to improve consumer satisfaction? Marketers use this marketing mix...

So, the top 100 most trusted brands 2012 research by team Brand Equity is over and yes the results are out. The Brand Equity Most Trusted Brands survey...

The only brand that was dominating the entire market until Nike and adidas burst out in the Indian market was BATA.  It had a good market share and people...

As mentioned by David A. Aaker in Strategic Brand Management “Everyone understands that even in bad times a factory must be maintained, in part because...