You Are Browsing ‘Advertising’ Category

Today, no matter what business you are into, the competition is definitely cut throat and it is quite tough to survive. As they say it is the survival of the fittest. Marketing a business that you do has always remained challenging and when it comes to advertise your business many agencies end up with boring...

The article is authored by Ayushi Chugh from MICA Ahmedabad and is the first prize winner of article writing contest conducted by Marketing Bloggers   “If...

“Beauty lies in the eyes of beholder”. We are not sure how much does it holds good for WOMAN. Well! Dove’s latest “Campaign for...

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements...

Generally most of us tend to skip channels so as to avoid the advertisements that come on TV in between movies and serials; I am one of them too. Therefore...

ABSTRACT: Shock advertising, the brain child of the Italian clothing company Benetton, whose advertisements carried explicit social and political messages....

Sometimes there is nothing worst in this world than watching a TVC. And then there are few ads which we love to watch repeatedly and we do remember the...

Advertisements fall under the “promotion” category in the Marketing Mix.  Kotler defines advertising as “Any paid form of nonpersonal presentation...

The last year’s Beetle ad showed a beetle racing through the jungle amidst a zillion other insects. The Beetle finally stops with a voiceover saying...

Dabangg releases in September. Munni badnaam hui becomes a rage. Zandu Balm doubles his sale. Hard to find the correlation between the three but the magic...