Fayaz

Fayaz is the founder of Marketing Bloggers. Apart from the jibber-jabber he is Human by birth, Engineer by mistake, Marketer by Choice.. That says it all :)

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements...

Introduction As the economy is not showing a promising future but there is one industry in India where never recession comes. Be it Lok Sabha elections...

Imagine that you go to a restaurant, and after having a wonderful meal, and the bill arrives. If you had the option of paying the bill either by cash or...

Facebook(FB) was launched in 2004 as a social networking site where individual users could interact with other users, share status updates and post pictures...

The science behind social media marketing is the most misunderstood by a few businesses as it being considered as another sales tool for brands to gain...

Experiential marketing is about delivering a live brand experience to the consumers, that gives them the opportunity to interact with the brand. Brands...

Mystery shopping as a tool of market research is not something new to the Marketing community. Mystery shopping is a technique in which a company appoints...

it’s really exciting to announce the results of “Marketing Bloggers Article writing contest” November 2013. We received 106 entries from 20 B-Schools,...

The article is authored by Seerat Jangda from IIM Lucknow and is the second prize winner of  December article writing contest conducted by Marketing Bloggers Festival,...

The article is authored by Hameedudin from Alliance School of Business and is the first prize winner of  December article writing contest conducted by...