Today, no matter what business you are into, the competition is definitely cut throat and it is quite tough to survive. As they say it is the survival of the fittest. Marketing a business that you do has always remained challenging and when it comes to advertise your business many agencies end up with boring and stupid ads. What really decides consumers to buy or not to buy is the content of your advertising, not its form.Haven’t you tried changing TV channel or mute volume during break time just because it annoys you in between your favorite show? Haven’t you felt like saying “What the F#&<?” after seeing an ad? That’s how your audience will react for the crap that you show instead of advertising your business. But not every agency does the same. There are quite a few startups out there who still believe that Creativity is the blood of Advertising. Where else we could find such startups if not in Los Angeles and Las Vegas.
Among the few startup agencies, there are campaigns from Zambezi, Los Angeles advertising agency that has carved a niche in this segment. Zambezi is LA ad agency that has not only won the hearts of its clients by creating more creative campaigns but it has established itself as a top marketing and PR agency in the industry by winning the small agency of the year 2016 award. Honest Company, Honest Beauty, Stance Socks, Focus Features, Zynga and AutoTrader are the few clients who extended their campaigns with Zambezi all with the leap of faith that Zambezi is all set to break the stereotype campaigns and make a new trend. Now coming back to the point of necessity to advertise your business, it is said that “doing business without advertising is like winking at a girl in dark”. Who would like to wink at a girl without getting noticed, huh?