WHAT IS: Stages in developing Marketing Communication For Consumers?

Posted on Aug 15 2012 - 1:54pm by Fayaz

Stages in developing Marketing Communication For Consumers

8 stages in developing marketing communication

1)      Identifying the target audience

2)      Determining the communication objectives

3)      Designing the message

4)      Selecting the communication channel

5)      Determining promotion budget

6)      Deciding promotion mix

7)      Measuring promotion results

8)      Managing & coordinating communication process

About the Author

Fayaz is the founder of Marketing Bloggers. Apart from the jibber-jabber he is Human by birth, Engineer by mistake, Marketer by Choice.. That says it all :)

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