WHAT IS: The Difference Between Sensory Marketing And Subliminal Marketing?

Posted on Aug 10 2012 - 4:11pm by Fayaz

The concept of sensory marketing can be understood as the method use by marketers to impact the senses of the people ( taste, smell, visual, touch etc.). An example of this can be the aura, smell and the ambiance which delights you when you enter a restaurant ( remember it is the effect of senses which is making your experience in the restaurant a delight).

On the other hand Subliminal Marketing targets a persons conscious level below his/her threshold level i.e. your brain will be registering information whereas your ‘senses’ might not had register it at all !!!!

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About the Author

Fayaz is the founder of Marketing Bloggers. Apart from the jibber-jabber he is Human by birth, Engineer by mistake, Marketer by Choice.. That says it all :)

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