….because marketing matters!!!

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The Evolution Of CRM In India

Ravi is a Territory Manager for a leading bike manufacturing firm, in-charge of Post Sales & Service aspects of Haryana region. ...
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Impact of Branding and Advertising In Low Involvement Segments

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through ...
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Emerging Marketing Trends For 2014

Introduction As the economy is not showing a promising future but there is one industry in India where never recession comes. Be it ...
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Pain Of Paying

Imagine that you go to a restaurant, and after having a wonderful meal, and the bill arrives. If you had the option of paying the bill ...
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Marketing on Facebook When Where and How It Works?

Facebook(FB) was launched in 2004 as a social networking site where individual users could interact with other users, share status ...
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How Can Your Brand Leverage From an Influencer Marketing Program to Build Socially Engaging Brands?

The science behind social media marketing is the most misunderstood by a few businesses as it being considered as another sales tool ...
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Experiential Marketing – In The Rise

Experiential marketing is about delivering a live brand experience to the consumers, that gives them the opportunity to interact with ...
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Mystery Users : The Digital Age Marketing Shopper

Mystery shopping as a tool of market research is not something new to the Marketing community. Mystery shopping is a technique in which ...
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Results For 4th Article Writing Contest November 2013 | Marketing Bloggers

it’s really exciting to announce the results of “Marketing Bloggers Article writing contest” November 2013. We received 106 entries ...
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Sixth Level Of Differentiation – Standing Out During Festivals

The article is authored by Seerat Jangda from IIM Lucknow and is the second prize winner of  December article writing contest conducted ...