0

May 20

Marketing Bloggers Invites Participants For 3rd Article Writing Contest.

Are you passion about Marketing? Are you crazy about strategies, brands, social media and blah blab la…? Want to share your creative ...

0

May 07

A Critique Review On The Ustatesloans For Payday Loans

Payday is a day that every working class person waits for, to meet his expenses. But what if when you are in emergency and you need ...

0

Apr 10

Why Businesses Fail To Capitalize On Market Research

Market research has been proven as an inevitable step towards growth and success in any form of business activity. It arms you with ...

0

Feb 05

Marketing Bloggers Invites Participants for Marketing Wiz – 2013 [Final Results Updated]

Final Round Result: The winner of Marketing Plan contest is Team Kreatives – IIM Lucknow. Winners get Rs.20,000 cash prize + ...

1

Feb 05

Re-launching Tata Nano

Tata Nano: The Story The idea behind the Tata Nano itself was revolutionary. While the execution hit some roadblocks, the product was ...

0

Feb 02

Black Friday: Best Bargains Or Mass Hysteria?

 “Only 2 things are infinite: The Universe and human stupidity, and I’m not sure about the former” – Albert Einstein Introduction Every ...

0

Jan 29

An Article On Social Media Marketing

It was my special Sunday morning. Special because I had planned it all for myself- television, shopping, movies and friends. I had ...

1

Jan 28

Demarketing: The Reverse of Marketing?

Kotler and Levy define demarketing as “discouraging customers in general or a certain class of customers in particular on either ...

1

Jan 27

The Charm Of The Amul Girl

Generally most of us tend to skip channels so as to avoid the advertisements that come on TV in between movies and serials; I am one ...

1

Jan 26

Thums Up – A Thundering Success

The mystique of Thums Up has been around since the 70s. Up to the mid 70s Coca-Cola was dominant, and for all practical purposes, the ...

0

Jan 24

The Impact Of Social Media On Business

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook   Social ...

0

Jan 23

Social Networking Sites: Time Suck or Killer Marketing Tool?

Gone are the days when marketing was done through door to door, through advertisements in newspapers and magazine or through promotions ...

5

Jan 22

Attitude Towards Your Brand

Consumers’ choice differs from person to person. Based upon their choices decisions are made. A brand becomes popular only when consumers ...

0

Jan 21

Marketing Framework for low-involvement products

Introduction: Low-involvement products per se entail the least degree of customer engagement. Prior to making purchase the customer ...

0

Jan 20

Social Media Marketing – Tiffany & co. Does it Right

Marketing is an age old concept but its definition and means keeps changing as our thoughts changes. After centuries that one mode ...

0

Jan 19

Unique Marriage

In the wildest of Dream, the founding father of Marketing would not have imagined such an innovative, creative, out of the box application ...

0

Jan 19

Cause Marketing Of Films Through Social Media

India is truly a land of diverse cultures. And a perfect mirroring of this fact would be the number of feature films released in India ...

2

Jan 18

Shock Advertising In India

ABSTRACT: Shock advertising, the brain child of the Italian clothing company Benetton, whose advertisements carried explicit social ...

0

Jan 17

Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. It provides ...

1

Jan 16

Marketing Ethics – A Paradox ?

RINGING A BELL WITH ETHICS: Ethics-does this word sound familiar? No, no, not trying to be sarcastic here! This question may well be ...