Marketing Bloggers Invites Participants For 3rd Article Writing Contest.
Are you passion about Marketing? Are you crazy about strategies, brands, social media and blah blab la…? Want to share your creative ...
A Critique Review On The Ustatesloans For Payday Loans
Payday is a day that every working class person waits for, to meet his expenses. But what if when you are in emergency and you need ...
Why Businesses Fail To Capitalize On Market Research
Market research has been proven as an inevitable step towards growth and success in any form of business activity. It arms you with ...
Marketing Bloggers Invites Participants for Marketing Wiz – 2013 [Final Results Updated]
Final Round Result:
The winner of Marketing Plan contest is Team Kreatives – IIM Lucknow.
Winners get Rs.20,000 cash prize + ...
Re-launching Tata Nano
Tata Nano: The Story
The idea behind the Tata Nano itself was revolutionary. While the execution hit some roadblocks, the product was ...
Black Friday: Best Bargains Or Mass Hysteria?
“Only 2 things are infinite: The Universe and human stupidity, and I’m not sure about the former”
– Albert Einstein
An Article On Social Media Marketing
It was my special Sunday morning. Special because I had planned it all for myself- television, shopping, movies and friends. I had ...
Demarketing: The Reverse of Marketing?
Kotler and Levy define demarketing as “discouraging customers in general or a certain class of customers in particular on either ...
The Charm Of The Amul Girl
Generally most of us tend to skip channels so as to avoid the advertisements that come on TV in between movies and serials; I am one ...
Thums Up – A Thundering Success
The mystique of Thums Up has been around since the 70s. Up to the mid 70s Coca-Cola was dominant, and for all practical purposes, the ...
The Impact Of Social Media On Business
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
– Scott Cook
Social Networking Sites: Time Suck or Killer Marketing Tool?
Gone are the days when marketing was done through door to door, through advertisements in newspapers and magazine or through promotions ...
Attitude Towards Your Brand
Consumers’ choice differs from person to person. Based upon their choices decisions are made. A brand becomes popular only when consumers ...
Marketing Framework for low-involvement products
Low-involvement products per se entail the least degree of customer engagement. Prior to making purchase the customer ...
Social Media Marketing – Tiffany & co. Does it Right
Marketing is an age old concept but its definition and means keeps changing as our thoughts changes. After centuries that one mode ...
In the wildest of Dream, the founding father of Marketing would not have imagined such an innovative, creative, out of the box application ...
Cause Marketing Of Films Through Social Media
India is truly a land of diverse cultures. And a perfect mirroring of this fact would be the number of feature films released in India ...
Shock Advertising In India
Shock advertising, the brain child of the Italian clothing company Benetton, whose advertisements carried explicit social ...
Social Media Marketing
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. It provides ...
Marketing Ethics – A Paradox ?
RINGING A BELL WITH ETHICS:
Ethics-does this word sound familiar? No, no, not trying to be sarcastic here! This question may well be ...