Marketing bloggers

….because marketing matters!!!

Marketing

The Evolution Of CRM In India

CRM

Ravi is a Territory Manager for a leading bike manufacturing firm, in-charge of Post Sales & Service aspects of Haryana region. Freshly out of a premier B-school he is well versed with the latest trends of the marketing world and was hired by the company to bring young blood into the traditional ways of operation. He is keen to make a mark in the industry & his current role constitutes effectively...

Advertising

Impact of Branding and Advertising In Low Involvement Segments

Branding

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements which occupied the customers’ minds. Increase in sales, reach and other factors helped these large players to achieve success over years. But the key factor which makes any player unique in the market and occupy major mind share of the...

Social Media Marketing

Marketing on Facebook When Where and How It Works?

Facebook

Facebook(FB) was launched in 2004 as a social networking site where individual users could interact with other users, share status updates and post pictures of themselves and friends. Today it offers services which are beyond the scope of mere social networking. Users can chat with each other for free, join groups of their choice, apply for jobs and opportunities, get information about upcoming events,...

Branding

Impact of Branding and Advertising In Low Involvement Segments

Branding

Introduction In a highly competitive and low involvement impulse segment, major players in the segment have shown good results through innovative advertisements which occupied the customers’ minds. Increase in sales, reach and other factors helped these large players to achieve success over years. But the key factor which makes any player unique in the market and occupy major mind share of the...